Dose started as a data-driven digital publisher in 2009, quickly amassing 30 million followers across social. Instead of creating content on gut instinct, we used an iterative methodology to find out what audiences wanted—and didn’t want—so we only told stories that truly resonated.
In 2017, we leveraged this predictive approach to help brands research their consumers and test product and marketing strategies in all stages. Today, we are modern market research and use social media to access insights in a new way.
We still keep our social platforms active for continuous R&D and data collection. Our 7 years of extensive norms help us weed out social noise to only measure what matters.