Facebook Thinks It Knows Whether You’re Liberal Or Conservative—Are They Right?

Here’s how to find out what Facebook thinks you are—and how to remove it.


Not too long ago we found out how much Facebook really uses our online activity to “get to know us” so they can (obviously) show us ads and promotions literally tailored to our unique interests. And now that the 2016 Presidential Election is really heating up, Facebook is making guesses on your political affiliation too.

Follow these steps to find out what Facebook thinks about your political views:

  1. Make sure you’re logged into Facebook, and head over to your ‘Ad Preferences’ page.
  2. Scroll down to your Interests and choose the “Lifestyle and Culture” tab.
  3. Somewhere in all your interest squares there will be a US Politics icon with (Liberal) (Conservative) or (Moderate) modifier.
  4. If you’d like to remove it, just click the ‘X’ in the top right corner.
Select “Lifestyle and Culture” in your Interests panel
Scroll to find “US Politics” (you may have to click “See More”)

The truth of it is that Facebook takes into account all your page, article and post likes. Every click you make, plus your scrolls, pauses and ‘hide’ actions build who Facebook thinks you are, politics aside.

And while I don’t really mind if “Gilmore Girls” content comes up more often than not, I may just draw the line at steering my political agenda as well.