Ines Vukovic-Dose

How a team of brilliant women made 2016’s best costume in less than 24 hours.

In an age of racing to get ahead of the social conversation, three women at a costume company actually fucking did it. They took a trending topic, thought two steps ahead and monetized it into a product that’s equal parts hilarious and self-aware. Enter, the “sexy Ken Bone” costume: created for women, by women.

During Sunday night’s presidential debate, the nation fell in love with a mustachioed man in a red cable-knit sweater who asked a modest question about energy policy. Within minutes, Ken Bone was all over Twitter and poised to overtake Eleven as 2016’s most popular Halloween costume.

The enterprising designers at Yandy.com—the company behind dank meme costumes like the sexy poop emoji—got to work right away.

Instead of being the objects of the risqué costumes, the women at Yandy became the producers of it, taking the sexy Halloween trope and flipping it on its head in a smart, funny way.

“We really need to figure out how to make a sexy Ken Bone costume,” Sarah Chamberlain, PR Manager said to Pilar Quintana, VP of Merchandising on Monday morning. And with that, meme magic was made.

Quintana, describes how she and two colleagues sexy-fied this portly man-next-door:

“The way that we made Ken Bone sexy is by giving him a half top, making the shirt pretty tight, and making his pants very tight. Cause, you know, they did rip.”

Add a pair of glasses, a robust mustache and voilà! The “Sexy Undecided Voter Costume” was born—created, designed and turned around overnight by three women with a keen eye for what’s next. Instead of being the objects of the rsiqué costumes, the women at Yandy became the producers of it, taking the sexy Halloween trope and flipping it on its head in a smart, funny way.

So I’ll see you on Oct. 31, folks, with your red crop tops and questions about energy policy. As for me, I’ll go as regular ol’ cable-knit Ken Bone, because that’s pretty sexy too.