Consumers have changed.
Why haven’t consumer insights changed, too?
Dose is a modern market research solution that helps you discover what consumers really want by measuring what they do, not what they say.
What we do.
At a fork in the road? We help you find the smartest path forward, from product innovation to personalized marketing messages.
Innovate to Break Through
- Understand consumers’ true problems, wants and needs
- Test new products, ideas and solutions
- Develop and optimize concepts ahead of launch
- Explore future benefits, claims and features
Innovate to Break Through
Understand Your Customer Better
- Find new target groups
- Understand consumer motivations
- Access authentic, unfiltered feedback
Understand Your Customer Better
Position to Win
- Test packaging concepts
- Effectively communicate benefits, claims and attributes
- Discover new use cases and occasions
Position to Win
Maximize Messages and Creative
- Pre-test creative concepts
- Pinpoint the right marketing messages
- Personalize messages for defined groups
- Find the right tone, language, content types and visuals
Maximize Messages and Creative
How we do it.
We bring market research to social media, where your consumers already live.
1. Scope the test
We turn your big consumer questions into lots of smaller questions to tackle them from all angles.
2. Create the assets
We create hundreds of test assets for nuanced learnings that blend into consumers’ social feeds and talk the way they talk.
3. Run the test on social
We upload assets using a platform that bypasses social media's back-end so we can run sound tests. These assets show up as sponsored posts in social feeds. We reach about 1M real people not part of panels to give you deep, unfiltered insights.
4. Deliver actionable insights
No data dumps, no dashboards. We analyze quantitative data and qualitative consumer verbatims to give you the ‘what’ and the ‘why.’
