At Dose, we test just about anything—from abstract concepts to nuanced messages. So when our coworker Rashed said, “there’s a million things I could say on my dating profile, where do I even start?” we all channeled our inner Cupids and shouted, “test it!”
Love in Motion
To help Rashed find true love, we tested what best positions him in-market (read: eHarmony). Here's how:
Scope The Test
We took all of Rashed’s (and of course his mom’s) hypotheses about his core value propositions and designed a comprehensive test.
| Adventurous | Self-Care | Career-Driven | Personality | Pop Culture |
| New Experiences | Good Listener | Leader | Caring | Social Media |
| Foodie | Well-Dressed | Avid Reader | Social | TV |
| Loves to Travel | Active Lifestyle | Loves Start-Ups | Sarcastic Humor | Movies |
Rashed's Pick
- Single women in the U.S
- Ages 26-40
Mom's Pick
- Single women ages 26-40 within a 10-mile radius of Rashed’s hometown
- Has a Bachelor’s degree or higher
- Frequently shops at Target
Target Audiences
We targeted two groups: ‘Rashed’s Pick’ and ‘Mom’s Pick’ and reached over 250k eligible bachelorettes in less than a week.
Create Native Assets
To pinpoint exactly what’s most attractive, we created hundreds of message, photo and pick-up line combinations and tested them in real-life social feeds.
True Love, By The Numbers
This "in the wild" approach measured what subconsciously matters to her when making dating decisions.
RASHED'S VALUE PROPS
BY DOSE SCORE
IT'S MORE THAN WHAT GETS THE MOST LIKES.
Our proprietary formula scored Rashed’s value props using a range of behavioral metrics— basically everything except the butterfly-to-stomach ratio.
Without women knowing it
was a test, we heard what they
actually want in a partner.
You could say they were...an
open book.
Not checking his phone all the time means he is a nice guy!
I get all hot n bothered when a guy lists his favorite books on his profile 😍
A man who reads is sexy AF 🔥
The Swiper's Guide To Getting Gals
Just in time for Valentine's Day, Rashed learned everything he needs to find his match.
Women swipe right on...
A MAN WITH A PLAN.
Leadership qualities, like having a ‘5-year plan,’ highly resonate. And she definitely appreciates a guy who can rock a suit, which engages Millennial women at rates 25% above their expected behavior.
A GENUINE LISTENER.
Across the test, any message that leads with her, not him, scores up to 89% higher. Simply ‘asking her about her day’ gets through-the-roof engagement, revealing a quick win for any man on the market.
AN ADVENTUROUS SPIRIT.
Suggesting to “go somewhere we’ve never been before” gets the most social shares of any message, which is basically the equivalent of getting the thumbs-up from her friends.
Women swipe left on...
THE STARTUP BRO.
A love of working at start-ups is much less compelling. This especially alienates ‘Mom’s Pick,’ who may think start-up life is just too unpredictable.
A SELF-PROCLAIMED FILM BUFF.
Say, “hasta la vista, baby!” to using your favorite movie quote as a one-liner. Movie talk scores 34% lower than talking nerdy about books.
FISH PICS.
Simply put, she is not impressed by anyone holding a dead fish. Puppy photos also fail to break through—women may find these inauthentic, no matter how cute the wittle guy is.
Early results show a significant increase in Rashed’s swipe-to-date conversion rate, thanks to his over-involved coworkers. And a very special thanks to Rashed, who’s been an incredibly good sport through all of this.